We’re excited to introduce an updated methodology for insert media projections and print circulation data.
To ensure all sales executives are quoting the same distribution numbers to our local and national insert advertisers, we now have all projection and circulation data housed in domo.
The dashboard includes two cards:
Insert Media Projections domo card
- Lee is now providing insert media projections by calendar quarter. These projections are “locked” for the quarter: You’ll find Q2: April-June projections on the dashboard today.
- This card will be used for the advertising months stated and will not be updated unless a material change is made.
- If a material change is made to a publication, a new card for the quarter will be added to the dashboard. All cards will be clearly marked so you’ll know which card to access if you’re looking for projections for a specific date or date range.
- This card only lists distribution quantities for the days of the week in which inserts are accepted.
- The data source is the respective circulation system (Falcon, DSI, etc.).
- A domo card for calendar Q3/July-September will be added to the dashboard on May 12.
- At this time, we will also download projection details for each market and will file in BOX in excel. More to come on this.
Newspaper Circulation by DOW domo card
- The newspaper circulation domo card provides circulation data by day of week for all publications. Although ROP advertising in our newspaper is full run, data is provided by zip code for advertisers requesting this granular data.
- All other bullets above apply to this domo card.
If you are new to DOMO:
- If you do not have access, click the access button and we’ll get you added immediately.
- DOMO is single sign-on and available to employees only.
- The dashboard is the quickest way to select your publication(s).
- From there, please open the projection card.
- You’ll be able to see zones where applicable.
Summary:
- If you have questions about the data in the domo card, please email me directly. We will have a team email available by May 12 and will share this with Q3 projections
- Sales execs: If you’re new to domo and are interested in a brief training, let me know and I’ll schedule a quick walk-through.