Take a look at this past month's market ranking report to see where your property fell for year over year performance, and pillar revenue!
Overall, we achieved a 4% year over year improvement from period 5! Our strong focus on Pillar revenue which includes Amplified, O&O Digital, AOR, First Party Data, PFP and E-commerce is showing a much needed trend improvement. As you all know, this is our top priority this fiscal year. It is also the cornerstone of Lee’s 5 year growth plan, of which we are all a part.
We saw significant growth in NWI, STL Post Media, Omaha, Lincoln, North Carolina SBU, Tucson, Agrimedia (Triple Digits!), Western Virginia, Pacific SBU, Dakota SBU, River Valley, Fredricksburg, Carbondale, Charlottesville. This is the expectation for all markets going forward, and we need to work diligently to get there each and every day.
You can take a deeper look at the data here.
Of note; it is critical to turn our bottom performing SBU’s around as quickly as possible. In that light, we will be scheduling a weekly call to ensure priorities and execution are in alignment. Keep an eye out for an invite soon.
We have transformed Lee Enterprises into a digital powerhouse. This year we are on pace to finish with 56% of our advertising revenue from digital and will achieve our $100 million Amplified agency revenue target.
This is what we do and I’m confident we can win!
It’s Go Time!
Tags:
Monthly RankingsJune 2, 2023
Comments