Tips to Integrate Digital into your Traditional Marketing Campaigns

by Alexa Shelton | Oct 02, 2018

The digital age can leave many advertisers wondering about the most effective ways to reach their target audiences. Some businesses may be hesitant..

Using Live or Behind the Scenes Video to Humanize Brands

by Alexa Shelton | Sep 14, 2018

Humanizing a brand is one of the most efficient ways to create widespread exposure of your company's core values. The reason this is often the case..

Wrapping Your Holiday Digital Strategy Early

by Alexa Shelton | Aug 07, 2018

It's already August, which means the holiday season is approaching quickly, and you can never start preparing too early! There are several ways that..

Why Mobile is the Key to Everything

by Alexa Shelton | Jul 26, 2018

It is no secret that mobile advertising and marketing are some of the most prominent and beneficial forms of advertising. The average American spends..

5 Ways LinkedIn can Impact your Marketing Strategy

by Alexa Shelton | Jun 18, 2018

Promoting a business on LinkedIn can require far different tactics than those used on other social media sites. Similarly, promotion on LinkedIn can..

Brand Presence Building: Why it Matters

by Alexa Shelton | Jun 08, 2018

Marketing for your business and your products can be an overwhelming process. The tactics necessary for advertising products versus your business are..

Conversion Rate Shouldn’t be Overlooked

by Alexa Shelton | Jun 06, 2018

Analyzing campaign data for your digital advertising is vital as it allows you to better tailor the message and targeting to your customers’..

How Millennial Stereotypes can Benefit Your Business

by Alexa Shelton | Jun 01, 2018

Several characteristics separate millennial consumers from any other consumers in history. Many of the stereotypes that surround the millennial..