Caitlyn Hepler
Top 5 Reasons you should be using Search Engine Marketing
When people realize they want or need something, they instinctively turn to their search engine of choice, and for 1.2 billion people, that search..IP Targeting: Digital Direct Mail
For decades, direct mail has persisted as a tried and true way for brands and local companies to reach their clientele, however recent research has..Build an Additional Revenue Stream that Supports your Traditional Media
The digital age has brought about changes in almost every aspect of our daily lives. It has uprooted the way that consumers consume media, research..What Is Native Advertising and Why You Should be Using It
Have you ever watched a video while you were scrolling through Facebook, only to realize afterwards that it wasn’t one of your friends who shared it?..2017 – The Year of Video
2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact..August Isn’t Just for Back to School Planning
With summertime in full swing, it’s hard to think about the winter holidays that are slowly approaching, but if you’re a small business, an..Search + Display Advertising: The Power of Two
Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer..