--- title: Ad Blog | Caitlyn Hepler description: Stay on top of the latest digital trends and technology with the help of the Google Certified Digital Marketing Experts at Amplified Digital Agency! --- DRIVEN BY **DATA**. FUELED BY **PASSION**. [![Logo 1 1](https://news.amplifieddigitalagency.com/hubfs/Logo%201%201.svg "Logo 1 1")](https://amplifieddigitalagency.com/) [![Logo 1 1](https://news.amplifieddigitalagency.com/hubfs/Logo%201%201.svg "Logo 1 1")](https://amplifieddigitalagency.com/) - [Get Started](https://amplifieddigitalagency.com/) - [Get Started](https://amplifieddigitalagency.com/) ###### Caitlyn Hepler ## [Top 5 Reasons you should be using Search Engine Marketing](https://news.amplifieddigitalagency.com/ad-blog/top-5-reasons-you-should-be-using-search-engine-marketing) by [Caitlyn Hepler](https://news.amplifieddigitalagency.com/ad-blog/author/chepler) | Sep 15, 2017 When people realize they want or need something, they instinctively turn to their search engine of choice, and for 1.2 billion people, that search.. ## [IP Targeting: Digital Direct Mail](https://news.amplifieddigitalagency.com/ad-blog/ip-targeting-digital-direct-mail) by [Caitlyn Hepler](https://news.amplifieddigitalagency.com/ad-blog/author/chepler) | Sep 11, 2017 For decades, direct mail has persisted as a tried and true way for brands and local companies to reach their clientele, however recent research has.. ## [Build an Additional Revenue Stream that Supports your Traditional Media](https://news.amplifieddigitalagency.com/ad-blog/build-an-additional-revenue-stream-that-supports-your-traditional-media) by [Caitlyn Hepler](https://news.amplifieddigitalagency.com/ad-blog/author/chepler) | Sep 01, 2017 The digital age has brought about changes in almost every aspect of our daily lives. It has uprooted the way that consumers consume media, research.. ## [What Is Native Advertising and Why You Should be Using It](https://news.amplifieddigitalagency.com/ad-blog/what-is-native-advertising-and-why-you-should-be-using-it) by [Caitlyn Hepler](https://news.amplifieddigitalagency.com/ad-blog/author/chepler) | Aug 25, 2017 Have you ever watched a video while you were scrolling through Facebook, only to realize afterwards that it wasn’t one of your friends who shared it?.. ## [2017 – The Year of Video](https://news.amplifieddigitalagency.com/ad-blog/2017-the-year-of-video) by [Caitlyn Hepler](https://news.amplifieddigitalagency.com/ad-blog/author/chepler) | Aug 18, 2017 2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact.. ## [August Isn’t Just for Back to School Planning](https://news.amplifieddigitalagency.com/ad-blog/august-isnt-just-for-back-to-school-planning) by [Caitlyn Hepler](https://news.amplifieddigitalagency.com/ad-blog/author/chepler) | Aug 11, 2017 With summertime in full swing, it’s hard to think about the winter holidays that are slowly approaching, but if you’re a small business, an.. ## [Search + Display Advertising: The Power of Two](https://news.amplifieddigitalagency.com/ad-blog/search-display-advertising-the-power-of-two) by [Caitlyn Hepler](https://news.amplifieddigitalagency.com/ad-blog/author/chepler) | Aug 04, 2017 Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer.. [![Meet Amplified's Newest Employee!](https://news.amplifieddigitalagency.com/hubfs/Imported_Blog_Media/IMG_0608-240x300.jpg)](https://news.amplifieddigitalagency.com/ad-blog/meet-amplifieds-newest-employee) ## [Meet Amplified's Newest Employee!](https://news.amplifieddigitalagency.com/ad-blog/meet-amplifieds-newest-employee) by [Caitlyn Hepler](https://news.amplifieddigitalagency.com/ad-blog/author/chepler) | Jun 23, 2017 When the opportunity to work at Amplified Digital first surfaced in my life, I had other plans- and by “plans”, I mean a long list of things I might.. - [Facebook](http://www.facebook.com/AmplifiedDigital) - [Twitter](https://twitter.com/AmplifiedDigitl) - [Instagram](https://www.instagram.com/amplified_digital/) - [LinkedIn](https://www.linkedin.com/company/amplified-digital-llc/) ### News & Article Topics ![amplified-logo-1](https://news.amplifieddigitalagency.com/hs-fs/hubfs/amplified-logo-1.png?width=930&name=amplified-logo-1.png "amplified-logo-1") Amplified Digital is a full-service digital agency focused on strategic marketing, creative services, planning and consulting. As a Google Partner, our team of Digital Marketing Experts focus on creating effective and impactful media solutions to grow your business! #### OUR SERVICES #### WHAT’S NEW #### CONNECT WITH US - Copyright © 2025 Amplified Digital Agency. All Rights Reserved. - [Terms & Conditions](https://amplifieddigitalagency.com/terms-conditions/) - [Privacy Policy](https://amplifieddigitalagency.com/privacy-policy/)